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THE MILLENNIAL’S MOBILE LIFESTYLE

Steve Jobs announced the release of the iPhone at the Macworld Keynote presentation in 2007. Since then our world has steadily moved away from personal computers to mobile devices based upon the Android and Apple iOS platforms. In 2014 the IDC announced that smart phone sales topped 1 billion units in a single year.  

Worldwide 1 in 5 people own a smartphone, and 1 in 17 own a tablet device. Apps like “WhatsApp” were purchased by Facebook for $19 Billion and Apple has paid $13 Billion to app developers in royalties from its App Store. Over 50 Billion Apps have been downloaded for Google’s Android system alone.

Media Bay Ventures sees these devices going beyond simple communication and basic game play apps. New generations of users will continue to closely integrate these devices into their everyday lives. There will be many more billion dollar apps that will continue to make large returns for investors.

Our mobile lifestyle is just beginning.

The consumer habits of the Millennial generation creates new, disruptive technology opportunities. Older business models in the areas of education, entertainment, music and film are being changed by a generation growing up mobile. This generation is choosing to live and work in increasingly more interconnected ways. Major industry events are being replaced by smaller and more targeted experiences.

To take advantage of this market, we are investing in a portfolio of related investments including:

  • Digital Content
  • Mobile Apps
  • International Commerce Platforms
  • Live Content Streaming
  • Creative Asset Management
  • Lifestyle Products (ie. fashion products, vinyl albums)
  • Supporting Real Estate*

*For many of these investments we intend to invest in Real Estate components that support and enhance the investment portfolio. This also acts as an investment hedge. Real estate in general is expected to increase over the life of the fund. This gives a strategic advantage over other VC funds which  are not allowed to mix their portfolios because of limitations set by SEC and ERISA rules. Because we do not take ERISA funds, we can invest in a company as well as purchase and develop its  property.  If the investment did not perform well, investors still have hard assets in real estate which will continue to grow.

 

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